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L’\u00e9v\u00e9nement : <\/strong>Ce projet a \u00e9t\u00e9 r\u00e9alis\u00e9 lors d’un workshop durant mon cursus de master. L\u2019objectif ici \u00e9tait de concevoir la communication et l\u2019identit\u00e9 visuelle d\u2019une exposition se tenant au Moma<\/a> \u00e0 New-York, mus\u00e9e d\u2019une grande renomm\u00e9e pour son art moderne et contemporain. Ainsi, cette exposition met en lumi\u00e8re les \u0153uvres de l’artiste Jean-Michel Basquiat, figure embl\u00e9matique de l’avant-garde, pionnier du mouvement underground et ic\u00f4ne de la culture populaire. L’objectif de cette exposition \u00e9tait de pr\u00e9senter la vie artistique de Jean-Michel Basquiat ainsi que ses luttes int\u00e9rieures.<\/span><\/p>\n \u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Ubuntu||||||||” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.7em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Le besoin : <\/strong>La contrainte du workshop stipulait que la communication de l’exposition devait se baser uniquement sur la typographie, d\u00e9pourvue de tout autre \u00e9l\u00e9ment graphique. Il \u00e9tait attendu que trois livrables soient fournis : une affiche promotionnelle, un book d\u00e9di\u00e9 \u00e0 l’artiste, distribu\u00e9 au cours de l\u2019\u00e9v\u00e9nement et une story Instagram, fournissant toutes les informations pertinentes sur l\u2019exposition Chaque support devait \u00eatre pens\u00e9 pour mettre en valeur le message et le ton de mani\u00e8re coh\u00e9rente, offrant une exp\u00e9rience immersive et harmonieuse aux visiteurs tout en suscitant leur curiosit\u00e9.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Ubuntu||||||||” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.7em” text_line_height_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n La cr\u00e9a : <\/strong>Afin de cr\u00e9er une identit\u00e9 visuelle coh\u00e9rente avec celle de Jean-Michel Basquiat, j’ai \u00e9tudi\u00e9 ses diff\u00e9rentes p\u00e9riodes artistiques. Au cours de ces trois p\u00e9riodes, l’artiste a explor\u00e9 la th\u00e9matique de la mort \u00e0 travers les couleurs, affirm\u00e9 son identit\u00e9 \u00e0 travers les corps, et exp\u00e9riment\u00e9 de nouvelles techniques, notamment les collages. Par cons\u00e9quent, j’ai retranscrit ces phases en \u00e9crivant le nom de l’artiste. Pour ce faire et pour mieux appr\u00e9hender l\u2019art de Jean-Michel Basquiat, j’ai peint \u00e0 plusieurs reprises sur des toiles selon ses gestes. De plus, je me suis inspir\u00e9e de son \u00e9criture manuscrite singuli\u00e8re, marqu\u00e9e par des rayures, pour tous les \u00e9l\u00e9ments annexes de l\u2019exposition.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” background_color=”#9b00f4″ custom_padding=”14px||15px|||” custom_padding_tablet=”14px||15px|||” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.24.2″ _module_preset=”default” width=”55%” width_tablet=”55%” width_phone=”80%” width_last_edited=”on|phone” max_width=”3840px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Ann\u00e9e ” content_phone=”<\/p>\n Ann\u00e9e ” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” text_font=”Ubuntu||||||||” text_text_color=”#FFFFFF” text_line_height=”1em” text_line_height_tablet=”1em” text_line_height_phone=”18px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Ann\u00e9e<\/strong><\/p>\n 2023<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Projet<\/strong><\/p>\n Identit\u00e9 visuelle<\/p>\n ” content_phone=”<\/p>\n Projet ” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” text_font=”Ubuntu||||||||” text_text_color=”#FFFFFF” text_line_height=”1em” header_text_color=”#FFFFFF” text_line_height_tablet=”1em” text_line_height_phone=”18px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Projet<\/strong><\/p>\n Identit\u00e9 visuelle<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Inspiration<\/strong><\/p>\n Basquiat<\/p>\n ” content_phone=”<\/p>\n Inspiration ” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” text_font=”Ubuntu||||||||” text_text_color=”#FFFFFF” text_line_height=”1em” text_line_height_tablet=”1em” text_line_height_phone=”18px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Inspiration<\/strong><\/p>\n Basquiat<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Cadre<\/strong><\/p>\n Workshop<\/p>\n ” content_phone=”<\/p>\n Cadre ” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” text_font=”Ubuntu||||||||” text_text_color=”#FFFFFF” text_line_height=”1em” text_line_height_tablet=”1em” text_line_height_phone=”18px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Cadre<\/strong><\/p>\n Workshop<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”on|off|off” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_header _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/yeleenmathieu.fr\/wp-content\/uploads\/2024\/04\/IMG_20211008_111714-scaled.jpg” parallax=”on” min_height=”60vh” filter_saturate=”141%” filter_brightness=”109%” filter_contrast=”115%” global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” module_alignment=”center” custom_padding=”||5px|||” custom_padding_tablet=”||5px|||” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” 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De la r\u00e9alit\u00e9 augment\u00e9e y est int\u00e9gr\u00e9e.<\/p>\n ” background__hover_enabled=”on|hover” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element__hover_enabled=”on|desktop” custom_css_main_element__hover=” display: flex; \/* Activer le mod\u00e8le de bo\u00eete flexible *\/|| flex-direction: column; \/* D\u00e9finir la direction de la flexbox en colonne *\/|| justify-content: flex-end; \/* Aligner le contenu en bas *\/” background_image__hover=”https:\/\/yeleenmathieu.fr\/wp-content\/uploads\/2024\/03\/dystopie-hoover-scaled.jpg” background_enable_image__hover=”on”][\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title_last_edited=”off|desktop” _builder_version=”4.24.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” header_level=”h3″ header_font=”Bhentay|700|||||||” header_font_size=”35px” header_letter_spacing=”1px” 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display: flex; \/* Activer le mod\u00e8le de bo\u00eete flexible *\/|| flex-direction: column; \/* D\u00e9finir la direction de la flexbox en colonne *\/|| justify-content: flex-end; \/* Aligner le contenu en bas *\/” title__hover_enabled=”on|hover” title__hover=”Festival cerfs-volants” content__hover_enabled=”on|hover” content__hover=”<\/p>\n Cr\u00e9ation d’identit\u00e9 graphique : logo, affiche, flyer, ticket, r\u00e9seaux sociaux et goodies<\/p>\n ” background__hover_enabled=”on|hover” background_image__hover=”https:\/\/yeleenmathieu.fr\/wp-content\/uploads\/2024\/03\/berck-hoverr-scaled.jpg” background_enable_image__hover=”on”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ disabled_on=”off|on|on” _builder_version=”4.24.2″ _module_preset=”default” width=”90%” max_width=”1828px” custom_margin_tablet=”” custom_margin_phone=”-40px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][dsm_perspective_image src=”https:\/\/yeleenmathieu.fr\/wp-content\/uploads\/2024\/03\/dystopie-mockup2-scaled.jpg” alt=”Projet Dystopie – fin d’ann\u00e9e d’\u00e9tudes de graphisme” title_text=”dystopie mockup2″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyMSJ9fQ==@” _builder_version=”4.24.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/dsm_perspective_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Ubuntu||||||||” text_font_size=”13px” text_line_height=”0.4em” header_3_font=”Bhentay||||||||” header_3_text_color=”#9b00f4″ header_3_font_size=”21px” header_3_letter_spacing=”1px” custom_margin=”-12px||||false|false” global_colors_info=”{}”]<\/p>\n Identit\u00e9 visuelle & r\u00e9alit\u00e9 augment\u00e9e<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][dsm_perspective_image src=”https:\/\/yeleenmathieu.fr\/wp-content\/uploads\/2024\/03\/Berck-affiche-scaled.jpg” alt=”Projet graphique Cerfs-volants de Berck” title_text=”Berck affiche” url=”https:\/\/yeleenmathieu.fr\/?page_id=197″ _builder_version=”4.24.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/dsm_perspective_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Ubuntu||||||||” text_font_size=”13px” text_line_height=”0.4em” header_3_font=”Bhentay||||||||” header_3_text_color=”#9b00f4″ header_3_font_size=”21px” header_3_letter_spacing=”1px” custom_margin=”-12px||||false|false” global_colors_info=”{}”]<\/p>\n Refonte visuelle<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” 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_builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” header_4_font=”Ubuntu||||||||” header_4_text_color=”#eaeaea” header_4_font_size=”20px” custom_margin=”||10px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Ubuntu||||||||” text_text_color=”#919191″ custom_margin=”||12px|||” custom_margin_tablet=”||12px|||” custom_margin_phone=”-10px||5px||false|false” custom_margin_last_edited=”on|phone” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzIn19@” global_colors_info=”{}”]<\/p>\n Accueil<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Ubuntu||||||||” text_text_color=”#919191″ custom_margin=”||12px|||” custom_margin_tablet=”||12px|||” custom_margin_phone=”||5px||false|false” custom_margin_last_edited=”on|phone” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ5OCJ9fQ==@” global_colors_info=”{}”]<\/p>\n R\u00e9alisations<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”Ubuntu||||||||” text_text_color=”#919191″ link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExNyJ9fQ==@” global_colors_info=”{}”]<\/p>\n Contact<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” header_4_font=”Ubuntu||||||||” header_4_text_color=”#eaeaea” header_4_font_size=”20px” custom_margin=”||10px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Ubuntu||||||||” text_text_color=”#919191″ custom_margin_tablet=”” custom_margin_phone=”-5px||||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1em” text_line_height_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n Identit\u00e9 visuelle<\/p>\n Print & Num\u00e9rique<\/p>\n Motion design<\/p>\n Edition<\/p>\n Illustration<\/p>\n Web Design<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” header_4_font=”Ubuntu||||||||” header_4_text_color=”#eaeaea” header_4_font_size=”20px” custom_margin=”||10px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Ubuntu||||||||” text_text_color=”#919191″ custom_margin_tablet=”” custom_margin_phone=”-5px||-10px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Lille & sa m\u00e9tropole<\/p>\n Roubaix<\/p>\n Villeneuve d’Ascq<\/span><\/p>\n
<\/strong>2023<\/p>\n
<\/strong>2023<\/p>\n
<\/strong>Identit\u00e9 visuelle<\/p>\n
<\/strong>Basquiat<\/p>\n
<\/strong>Workshop<\/p>\nD\u00e9couvreZ \u00e9galement :<\/span><\/h2>\n
D\u00e9couvreZ aussi :<\/span><\/h2>\n
D\u00e9couvreZ \u00e9galement :<\/span><\/h2>\n
DyStopie<\/a><\/h3>\n
Berck-sur-Mer<\/a><\/h3>\n
Pr\u00eat \u00e0 faire \u00e9quipe ?<\/h4>\n
Pages<\/strong><\/h4>\n
Prestations<\/strong><\/h4>\n
Villes<\/strong><\/h4>\n